Traditionally our industry has used Lorem Ipsum, which is placeholder text written in Latin. Unfortunately, not everyone is familiar with Lorem Ipsum and that can lead to confusion. I can’t tell you how many times clients have asked me why their website is in another language! There are other placeholder text alternatives like Hipster Ipsum, Zombie Ipsum, Bacon Ipsum, and many more. While often hilarious, these placeholder passages can also lead to much of the same confusion.